Mar 22, 2017

As we all know, Greenery is Pantone's color of the year. A refreshing and revitalizing shade, Greenery is the symbol for new beginnings.

"Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose," said Leatrice Eiseman, executive director of Pantone Color Institute, in a statement.

However, Who What Wear noticed that another color is actually infiltrating the fashion world today -- and that is the color Pink.

Browse Kim Jones's looks here
Color expert Kate Smith explained that the color Pink literally complements every skin tone. "No matter how dark or light your skin tone, pink is part of what makes it up," said Kate Smith, color expert of Sensational Color.

"With everything that is going on around us right now, there are many reasons women are gravitating to pink. Pink is the color of innocence, happiness, and sweet love. It is a color that lightens our heart and gently nurtures our soul," added Smith in an interview with Who What Wear.

Psychologically speaking, the color Pink stimulates energy, encourages confidence, and even calms erratic behavior which has been found successful in prison holding cells, particularly in Switzerland. 30 cells in Swiss jails have reportedly been painted pink in an attempt to calm aggressive prisoners down, according to Telegraph UK.

Checkout this video to get more interesting facts about Alexander Shauss's Pink Theory.
(Photograph copyright Michel Nellen/Dold AG)

Kate Smith added that for women, pink may symbolize as a desire for the more carefree days of their youth or to experience the unconditional love they felt as a child. "Pink is a color strongly associated with the feminine part of all of us. It is a color of passion and energy tempered with compassion and kindness. It is a color that unites woman and communicates hope for the future."

Now, are you ready to go PINK?

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