BUY ANY 1 MOMMY OUTFIT AND GET 5% ALL FOLLOWING LITTLE LADY OUTFITS!* SIMPLY ADD THE ITEMS TO YOUR CART.
AVA has always been an advocate for honouring the grace and courage of women. This season, we thought of no better embodiment of the AVA woman than the best women we know, our mothers. Motherhood is one of the greatest challenges and biggest blessings in a woman’s life, a testament to her and strength and gentleness. Many of the mothers today also balance running a household and a successful career. We salute all mothers’ passion and perseverance.
We’re also grateful for the love and support our mothers have given us. From the moment we first open our eyes, they’re the first ones we cry for, the first ones we depend on. No one knows you better than your mom. On May 8th, we celebrate that special bond a mother builds with her kids.
As thanks, we dedicate this very special collection to all the moms out there. We created pieces that listened to a mother’s needs and honoured their beauty.
When one is asked to describe Chris Diaz’ design aesthetic, one word always seems to come up: romantic.
Chris’ designs are characterized by his love for graceful silhouettes and unmistakably feminine details. We immediately fell in love with his vision of creating a collection dedicated to the most important woman in our lives: our mothers.
Chris' story started in a different world. He graduated with a degree in Interior Design from PSID and practiced for a few years before devoting himself to fashion. The love for designing clothes had always been there, as he dabbled in making gowns for his friends and teachers in high school. Chris found his first job in fashion working for an export company straight out of high school. It was this foundational experience that sparked a serious interest in a fashion career.
Chris has received recognition from various local and international fashion competitions. He was a contestant on the MEGA Young Designers competition in 2002, joined the Accessories Division of the Concours International des Jeunes Creatures de Mode in Paris in 2005, and won Best Evening Wear Designer Malaysia International Fashion Awards in 2006. 2006 was also the year Chris first joined Philippine Fashion Week, where celebrity stylist Liz Uy christened him as one of the “Fashion Designers to Look Out For.” He has since joined PhFW for mutlitple seasons, and is now one of the regular designers to exhibit their collections at Manila Fashion Festival.
While designing this collection, Chris was mindful of creating silhouettes that are flattering and comfortable, while still staying true to his aesthetic.
"I imagined a mother and her daughter bonding on a weekend afternoon or on a relaxing summer vacation," Chris says. "The modern woman is time-starved. She's busy balancing her professional and personal lives. So those moments with her daughter become even more special."
The collection makes use of light and playful silhouettes that work well both for a mother who wants no frills yet impeccable style, or a child who needs clothes that let her run and play. Chris also chose a color palette that fits the colors of the season, and that would make the women wearing them feel young and fresh. The matte satin fabric is light and easy, perfect for the summer weather.
After the shoot, Chris peruses his completed collection and tells the AVA team,
“I am very blessed to have worked with AVA and I’m very happy with how this project turned out.”
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