Fun. Fashion. ForwardDaria is a local brand of women’s wear and footwear, conceptualized by Danelyn Rillera.
Founded in 2010, the team went from producing export garments for international labels to branching out as their own brand.
Danelyn Rillera, began her fashion career at 15 years old as an in-house designer/ product developer for a local bag manufacturer in her hometown, Baguio City.
After graduating from the Fashion Institute of Design and Merchandising in Los Angeles, she worked in LA for a few internationally-known fashion companies. It taught her the complexities of running a fashion business. In 2010, (shortly after returning to the Philippines) she stumbled upon the chance to revive her childhood aspirations of creating a fashion-forward, affordable and FUN ready to wear brand. Together with her team, they took that chance and Daria was born.